Advantia Business Solutions Blog

Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. With 2016 bringing Wimbledon, Euro 2016, the British Open, the Rio Olympics and the Tour de France, this year’s summer of sport gives resellers ample excuse to stand out, capture customer attention and sell even more across all the categories. Here are nine reasons why mixing business with sport can make the difference: 1. Capture attention In this fast-paced digital world, consumers have messages coming at them from all directions. Whether we’re sending an email, writing a Facebook status, or placing an advert, our materials have to make their way through the clutter and into our consumers’ minds. Moving the conversation into areas that the consumer has an interest in could perhaps result in a more engaging meeting. 2. That wi...

As you are all most likely aware, England are hosting the Rugby World Cup this year. Putting aside the score-lines, the sweat and the adrenaline; what is important to remember is that teamwork is vital for succeeding in any team, whether on the pitch or in an office. 1. Develop an ambitious environment Winning isn’t from being lucky, nor is it from one individual in particular. Everyone including the management and individuals all pull together to create an environment in which you feel it’s your duty to be the best. You could be the most talented person in the room, but that doesn’t automatically mean success. For example, in rugby, the small details from nutrition to sports science can all add to winning the match. If you build a winning environment, people will feel the responsibility to work hard, improve, be selfless and dedicate themselves to their role. The 2003 Rugby World Cup final was won in extra time which proves that details really matter.      ...