Nine Reasons To Mix Business With Sport


Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent.

With 2016 bringing Wimbledon, Euro 2016, the British Open, the Rio Olympics and the Tour de France, this year’s summer of sport gives resellers ample excuse to stand out, capture customer attention and sell even more across all the categories.

Here are nine reasons why mixing business with sport can make the difference:

1. Capture attention

In this fast-paced digital world, consumers have messages coming at them from all directions. Whether we’re sending an email, writing a Facebook status, or placing an advert, our materials have to make their way through the clutter and into our consumers’ minds. Moving the conversation into areas that the consumer has an interest in could perhaps result in a more engaging meeting.

2. That winning connection

By associating with a sport, event or team, we’re connecting a brand with values like teamwork, excitement, winning, effort and achievement.

3. Help them find you

Consumers who may not have heard of you but are passionate about sport will be much more likely to hear your messages, especially if they associate sport with your business; automatically pulling them into the sales pipeline.

4. Bonding

Hosting an event for customers, watching a major event on a big screen together or just setting up a sweepstake competition can help to build long term relationships and loyalty.

5. Motivation

If customers or employees are engaged in a friendly competition for great prizes or stand a chance of being taken to a prestigious sporting event increases the number of conversations, the opportunities to engage and ultimately leads to bigger sales and more productive workers.

6. Social boost

If you’re running a sports promotion, you could shout about it on your social media to your followers using event hashtags and by sharing any good photos connected to the activity.

 7. Help get their tech right

End users may want to watch one or more of the big events this summer, at work or home, so try and aim your marketing towards the tech equipment they would need. Popular equipment for sporting events include HD TVs, projector screens, headsets, data cables and even new office chairs.

8. Half time refreshment

Catering is likely to be an option to turn to for snacks during the events, which is why canned and bottled drinks, biscuits, sweets, chocolate and party disposables from the Facilities Supplies Catalogue have their part to play.

9. Think travel

With growing numbers of mobile workers and many driving to events this summer, think about those items useful to anyone on the move. From drivers’ kits and sat navs to laptop backpacks, digital cameras and drinks, there are potential sales here across tech, trad OP and FS.

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