Four ways a ‘thank you’ note can motivate
Saying thank you sounds simple enough, but it’s surprising
how often we make a cursory job of it, or even forget to do it altogether.
The benefits of acknowledging other people, whether they go
above and beyond, do something unexpected or just keep ploughing on, day-in,
day-out, are multiple.
In business, a genuine ‘thank you’ can make the recipient
feel appreciated, encourage colleagues to step up again the next time or ensure
a customer comes back.
So, here are four ways that a ‘thank you’ can work wonders:
Following a purchase
Customers buying from your business for the first time, as
well as loyal regulars, should be acknowledged. In an age of electronic
transactions, your business could soon stand out and develop better and more
unique client relationships if you adopt a habit of sending personal messages
to show how much the custom is valued.
After a meeting
Whether people have visited you for the first time, devoted
hours explaining a new project or worked hard to help solve a particular issue,
taking the time to recognise that by following up the meeting with a thank you
note can build even stronger bridges.
For a referral
Has someone made a referral on your behalf? If so, don’t
forget to properly thank them. Even if the opportunity didn’t work out, there
is every chance the next one could, so let them know you value the
recommendation.
For employee
commitment
Individual attention is a powerful motivator in success.
While teamwork is an important element of business growth, making sure
employees are aware that their own efforts have been spotted can make them feel
recognised. Even a simple Post It Note with a few well meant, personalised
words of praise can make a difference.
You may not be able to compete with the CEO of Campbell’s
Soup, who has written 16,000 thank you notes to employees since 2001, but frequent
written thank you notes to staff are a great habit to acquire.
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