How to get your business noticed this Christmas!


Open the first door of your advent calendar, defrost your car, and dust off those festive jumpers because December has arrived! With black Friday done and dusted, Christmas is the last big shopping craze of the year – so making sure your business is fully noticed during this busy time is important.

One of the first things you should do is get involved in the holiday spirit – even if you don’t sell gift items, the festivity of your decorations will be enough to attract some attention. Some other tips to help you stand out this holiday season can range from sending out Christmas cards to offering free selection boxes with a specific purchase…

Get Personal

With all the modern technology that is now available, there are a number of ways that you can use this to impress your current, and potential, customers. Consider sending a card to those on your mailing list in an envelope that is hand-written, or even create an e-shot to send electronically. You could even go one step further and include a Christmas discount code for them to use in store or online. Not only does this get your company noticed, but it connects to your customers on a more personal level for a better customer relationship.

Get Online

With this time of year being one of the busiest in terms of shopping, a lot of people may choose to do the majority of their shopping online. With this in mind you should ensure your website and social media are all up and running ready for people to browse and buy. Consider making your sites more festive and perhaps dedicate an entire page to Christmas sales/offers.

Social media is also a great opportunity to unleash your more creative side. Perhaps put up pictures of your decorated store, run a few competitions and even show off your colleagues snazzy Christmas jumpers. If your customers are on Facebook, they will love seeing your more fun side.

It’s All About The Bargain

Customers love a bargain at any time of the year, however at Christmas it becomes even more valuable because of the amount of gifts people buy. Running promotions that last until Christmas are a great way to attract your customers, especially if they can get something at a discounted price when they purchase something specific. Or even better, perhaps offer a free box of chocolates or sweets when they spend over a certain amount.

Consider a Refresh

Once Christmas is over, the reality that the year has come to an end hits us all. Since the “new year, new me” statement is often a popular thing to have as a resolution, perhaps consider this for your business. Think about whether your visual identity needs refreshing and then have it re-designed for the New Year!

Be Festive!

Finally, don’t forget to get into the festive swing of things. If you haven’t already, now’s the time to decorate the tree, crank up the Christmas classics and switch those fairy lights on! Perhaps even have a Christmas jumper week and greet your customers with free chocolate or candy canes (because everyone loves a sweet treat whilst doing their shopping!)

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