Advantia Business Solutions Blog

Using sport as a marketing tool goes way back. Ever since Roman aristocracy bought or supported gladiators, people have aligned themselves with the prestige and excitement of sport, whether or not they’re running onto a pitch or facing an opponent. With 2016 bringing Wimbledon, Euro 2016, the British Open, the Rio Olympics and the Tour de France, this year’s summer of sport gives resellers ample excuse to stand out, capture customer attention and sell even more across all the categories. Here are nine reasons why mixing business with sport can make the difference: 1. Capture attention In this fast-paced digital world, consumers have messages coming at them from all directions. Whether we’re sending an email, writing a Facebook status, or placing an advert, our materials have to make their way through the clutter and into our consumers’ minds. Moving the conversation into areas that the consumer has an interest in could perhaps result in a more engaging meeting. 2. That wi...