6 Marketing ideas for Christmas

The festive season is well under way, and there’s plenty of reminders on TV with all the big retailers releasing their Christmas adverts. However, Christmas isn’t just for the giants of the retail world. It is the perfect time for business product resellers to make their mark, whether they primarily serve other businesses or want the man and woman on the street to sit up and take notice.

Therefore, now is the perfect opportunity to grab some attention for your offers and services. Here are six ways to go about it:


1. Decorate your web space

Your web presence is important if you want to be noticed, and giving it a Christmas makeover is definitely a way to do it. Timing is everything, so use the majority of December for Christmas promotions.

Also think about editing the design of your home page and social media profiles with Christmas elements that everyone loves to see, such as snowflakes, baubles, Christmas trees or even Santa himself.


2. Go festive with hashtags

Having a social media theme around Christmas will become recognisable with every post, especially if you use festive hashtags such as #Christmas #Gifts and #Stockingfillers. Therefore, people will recognise this theme and click on the offers every time you post them.


3. Promote Christmas gifts

Promote any ranges which work well as Christmas presents on your website or social media platforms. Make it easy for people to find certain products they want as gifts with specified sections labelled ‘For her’, ‘For him’ and ‘Secret Santa’.

From Facilities Supplies to traditional Office Products, there are so many options, from coffee machines and boxes of chocolates to design friendly notebooks and quality writing pens.


4. Countdown to Christmas promotions

Consider a special promotion for the festive season. This could be a ’12 days to Christmas’ or ‘get ready for the holiday season’ with ideas for essential winter products, presents or stocking up for the New Year.


5. Wish callers a Merry Christmas

Remember to change your telephone hold music and answer phone messages to acknowledge Christmas or the holidays. It’s also important to highlight when the office will be closed and when it will reopen after the New Year, but make a reminder to change this back when you return.


6. Give something back

It’s all about giving back at Christmas and this could be a great opportunity for your business to do something in your community that would help others but also promote a key category, like facilities supplies, at the same time.

Whether you gather up the office team to spread rock salt outside a residential home or school, or donate useful stationery items to a local charity, you could share photos from the event and write up a blog for your social media channels.

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